Meena Neti Amin
Skillsets: Brand Marketing Strategy, Initiative and Campaign Planning, Digital Media Strategy, Social Media Marketing and Content Planning (Organic and Paid), Influencer Marketing and Partnerships, Retail Marketing and Coop Strategy, Media Planning
Bio: Hi! My name is Meena and I am excited to be a Mentor. Personally, I am from California but have spent the last decade of my life working and living in New York. I am an eternal optimist and my vision of success is living a balanced and fulfilled life. I love organizing, styling, baking, and running/spinning. Professionally, I have spent my career in Marketing, across the luxury fashion, beauty, and CPG/FMCG industries. My expertise is in driving brand awareness and customer acquisition through innovation omni-channel marketing plans across paid, owned, and earned channels, with a focus on social and digital media, influencer and affiliate programming, and strategic brand and content partnerships. I have worked for both established global brands and high growth retail startups, so I am as comfortable with process as I am creating one from the ground up.